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The true test of how effective your advertising costs are is not the cost of the ad, but the number of responses it generates. There is a straightforward way to calculate this; it is called the Cost Per Call Ratio. Quite simply, it is the ratio of the number of responses to the cost of the advertisement. The Cost Per Call Ratio can tell you just how many people your advertising reaches and literally how much each incoming call costs you in advertising dollars.

Yellow Page advertising can cost thousands of dollars each month. But how many people see your ad? Better yet, how many people see your ad and call you?

At Metro Directories, we believe that the proof is in the results. We stand by the fact that our advertising is at least half the cost of the Phone Company with, in many cases, double the results. We have the same distribution as the Phone Company, so your message will get to just as many people.

We will guarantee in writing that you will receive a fixed number of telephone calls generated from our directory based on your classification, size and seniority. If you do not get the calls guaranteed you will be issued a prorated refund period.