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We do not want to leave any doubt about our goals and intentions in the Atlanta directory market. We do not plan on being perceived as an independent or alternative directory. We will be the dominant yellow page publication.

We often hear, from potential clients, the same question. It is a similar question asked across many industries that have a primary monolithic provider at one time; “Why do I need more than one book in one market?”

If you want only one book in the market, why would you want it to be the one that costs you twice as much for fewer results? Would you pay any other vendor twice as much for less performance?

We even have a test to show that not only do you need strong competition but you are also the benefactor of it. Ask your phone company sales representative to show you the rate card price for the ads you have under contract with them. Compare that number to the rate you are actually paying and the difference represents competition. If they are close in number, we are not doing our job.